Our Mission

Our brand is about preparing for an uncertain future. I'll be covering topics such as food storage, medical, security, tactics, and many others.

I feel our nation is declining in morality; we're losing our freedoms at an unprecedented pace, and our 'can-do' attitude that made our nation great is fading.

What I hope to accomplish with this brand is to help others awaken to what's happening in our nation and around the world, and to help my audience become better prepared to deal with the uncertainty ahead.

I want people to prepare out of peace of mind, not fear, and to think for themselves.

Lastly, I won't allow any form of hate speech; this is a family friendly brand where we treat each other with mutual respect.

    Meet the Founder

    Hello, my name is Michael

    I grew up living in rural areas and spending part of my time in an off-grid log cabin in the mountains.

    As a Boy Scout, I spent years learning valuable life skills such as wilderness survival, identifying wild edibles, hiking, camping, orienteering, and many others.

    After serving 20 years in the US Navy, I retired with a background in: Submarine Service, Surface Warfare, Security Forces, Special Projects, Deep Submergence Operations, Diving, Vulnerability Assessments, and of course, Janitorial Services...

    My interest in prepping began in 1999, when I recognized the potential for societal issues, and the need to be prepared for challenging times.

    Today, I live with my wife and children on a rural property that we are transforming into a self-sufficient homestead, where we grow our own food and work together as a family.